Brand Film / Spec Ad

The Art of
Distressing Workwear.

Steady's Vintage Shrewsbury 2024
Short Film

A spec ad for Steady's, a curated vintage clothing store based in Shrewsbury Indoor Market. We wanted to make something that felt cinematic and intentional — something that treated a small independent brand with the same creative ambition you'd give a major label.

Written and directed by Ethan Johnson and Luke Rados. Starring Slam Hammond. BTS by Archie Cunningham.

Steady's workwear brand film, Chroma West still 1
Steady's workwear brand film, Chroma West still 2
Steady's workwear brand film, Chroma West still 3
Steady's workwear brand film, Chroma West still 4
Steady's workwear brand film, Chroma West still 5
Steady's workwear brand film, Chroma West still 6
Steady's workwear brand film, Chroma West still 7
Steady's workwear brand film, Chroma West still 8

Client

Steady's Vintage, Shrewsbury

Services

Brand Film, Direction, Production

Location

Shrewsbury, Shropshire

Credits

Directed by Ethan Johnson & Luke Rados. Starring Slam Hammond.

Work with us.

Based in Staffordshire. Working across the West Midlands.

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